The rural Oromo and Afar people in traditional dress attend the large market. It is worth visiting in the morning, when it is at its busiest. The railway station building is a good example of colonial architecture. The Ras Hotel is a good place to retire after sightseeing; set in green grounds it boasts a welcoming swimming pool and the usual coffee and juice, as well as Ethiopian style meals.
Other than the above and unless catching a flight or waiting for the train, it is not deemed as an essential town to visit.
Geographically Ethiopia is stunning. The landscape is dominated by the dramatic Ethiopian Highlands with peaks of 4000m or higher. The country is bisected by the Rift Valley, which starts at the Red Sea, to the North East, and continues south to Mozambique in southern Africa.